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The Journey of Solomon 513

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OnPage SEO Optimization (2020 Guide)

On-page SEO is fundamental for ranking well in Google. If you are improving user experience by focusing primarily on the quality of the MC of your pages and avoiding - even removing - old-school SEO techniques - those certainly are positive steps to getting more traffic from Google - and the type of content performance Google rewards is in the end largely at least about a satisfying user experience.
While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.



While UX (User Experience), we are told, is not literally a ‘ranking factor', it is useful to understand exactly what Google calls a ‘poor user experience‘ because if any poor UX signals are identified on your website, that is not going to be a healthy thing for your rankings anytime soon.
Even with all that knowledge, calculating ROI is extremely difficult because ultimately Google decides on who ranks where in its results - sometimes that's ranking better sites, and sometimes (often) it is ranking sites breaking the rules above yours.

The goal is to always keep search engines and users moving deeper into the site, so if you're referencing specific pages or sources, be surfer seo sure to link to them using anchor text that uses calls to action (e.g. learn more”, sign up now”, etc.) or keyword phrases naturally.
Having a page which is either too long in length or too short is disliked by many search engines, it seems that longer than 200 words but less than 1000 is a good length for both the user and the search engine (though this does of course depend a lot on what you have on the page).

Make web pages easier on the eye by integrating attractive design elements and making content scannable and readable through bolding text for emphasis, adding italics, adding visual space, complementary color schemes and color palettes , or adding different colored text, weighted text, and relevant blue links to make the page more interesting looking aesthetically, insert fast-loading images, use attractive font combinations and correct spacing dimensions.

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